Content Marketing


Content Marketing is a marketing strategy focused on the creation and distribution of relevant, valuable and consistent content for attracting the audience. Content marketing uses videos, blogs, podcasts and social media sites as a vehicle. Majority of marketers and leading brands are using content marketing for business development. Content Marketing will results in increased sales, cost saving and customer loyalty got increased.
IT Ridge Technologies is providing a course on Content Marketing, which helps to augment content marketing skills. IT Ridge Technologies course is designed with an objective to train the student who can develop interesting and compelling marketing content by the end of the course. We at IT Ridge Technologies, provide you with certification and Internship for gaining industrial experience.


Visual Content And Design:

Along with engaging content, images and videos are becoming key factors for effective web marketing. Visual content and content can make a tremendous impact on readers. Visualized content will bring a new look and feel for your website which makes your visitors revisit the site.


Content Creation:

Content Creation is the sharing of information to the audience through multiple or single channel. Good content will help to keep you engaged with your audience, provides benefits and values, boosts up the social media clout and the company’s search engine, creates a strong bond between customers and brand.


SEO and Content Marketing:

SEO and Content Marketing will make online marketing successful. SEO without content marketing can be defined as a body without a soul.SEO refers to a technical process which helps to increase traffic and attracting a maximum number of visitors. Whereas Content Marketing focuses on using relevant and valuable content for driving profitable customers.


Purpose and Strategy:

Purpose and strategy are the two main factors to be addressed for content marketing. The purpose of content production is to rank on the SERPs, educating the audience, driving social engagement and to earn links. Content marketing strategy includes determining the objectives of content marketing, defining your audience, researching the needs of the audience, creation of content execution plan and creating content amplification plan.


Measurement and ROI:

ROI is the amount of revenue gained from content marketing when compared to what you spent on the creation and distribution of content.
Measurement of ROI involves:
1. Figuring out the amount of money spent on the production of content.
2. Figuring out the cost needed for the distribution of content.
3. Working out the amount you get in return
4. Calculating content marketing ROI


Keyword Density:

Keyword Density is defined as the number of times a keyword appears in a given webpage in terms of ratio or percentage. Keyword Density is the fundamental concept of SEO, and it had a direct impact on your site visibility in search engine result pages.


Content Distribution and Promotion:

Content Distribution helps companies to spread and share the content to the audience. Distribution methods include paid media distribution, SEO, company newsletter, employee email signatures, curated content hubs.


Reach Out:

Reach out marketing is not about asking for favours or buying services, it's about building relationships with clients. Whenever you publish something just reach out the list of influencers.


Content Mapping:

Content Mapping is a marketing strategy of aligning your content according to the buyer’s journey. The success of content marketing depends on Content Mapping.


Social Media:

Social Media has become a key part of content marketing nowadays. Social Media channels include video channels, online groups, image sharing websites. The most popular social media channels are facebook, twitter, Instagram.


Course Duration 5 Weeks
Faculty/Trainers 6+ Years of Experience in the field
Training Level Beginner to Advanced
Number of Lectures 60 lectures
Training Materials Will be provided
Certificate Yes
Mode of Training Corporate and Online
Placement Assistance Yes
Oppurtunity Level Entry level to Advanced