E-Mail Marketing


E-mail marketing is an effective digital marketing strategy of sending emails to customers and prospects. Effective E-Mail Marketing helps to turn one-time buyers into raving, loyal buyers and converting prospects into customers. Due to the rise of unsolicited spam and social media email is turning into the most effective way to turn leads into customers. Emails will not only help to connect with your customer but also helps to promote your brand by increasing sales. A lot of things can be done with emails like selling products, sharing news, telling story etc.,


E-Mail Marketing course covers topics


Open Rate:

Email open rate is the percentage of the overall number of subscribers who opened an email campaign. Open rate varies depending on the relevancy of the subject matter and on the subject line for subscribers. The range of healthy open rate is 20-40%. For example, if you had a 50% open rate then every 5 emails were opened for every 10 emails delivered.


Advertising campaign:

Advertising campaigns are a group of emails which are almost similar in nature. In some fixed times they share same emails and themes which are placed in different types of media. The objective of the Advertising campaign is to make your product available, informing people about your product, convincing them to buy your product.
The following is the process of the advertising campaign:
1.Research
2.Knowing Target Audience
3.Setting up the budget
4.Deciding a proper theme
5.Media selection
6.Scheduling of media
7.Execution of campaign


Deliverability:

Email deliverability is the potential to deliver emails to inboxes of subscribers. Elements which hurts deliverability includes using single opt-in, spam flashing email subject lines, sending from a free domain email address, without custom authentication, making it difficult to unsubscribe and sending emails with many images. For example, if the delivery rate was 99%, which means 99% of your subscribers received your email.


Personalization:

Personalization is the marketers use data of the subscribers within the email content for making the content feel tailor-made for subscribers. Personalization is proven to increase open rates and drive revenue by 760%. Personalization helps to give subscribers individualized and more relevant content. For example, Topshop leverages personalization uses subscribers first name to the subject to make their email marketing more customized.


List Cleaning/List Scrubbing/List Pruning:

Email List Cleaning will help to increase the engagement rate of email marketing. List Cleaning is a process of getting rid of inactive subscribers. Just like trimming the branches of the plant helps to develop the healthy one, list cleaning helps to remove inactive subscribers which help for more development.


CAN-SPAM:

FTC enforced national standards for sending commercial emails which comes under the CAN-SPAM act. The main focus is on sending behaviour compliance, content compliance and unsubscribes compliance. The unsubscribe mechanism should be able to process opt-out at least 30-days after the original message is transmitted.


Opt-In/Double Opt-In:

A double opt-in occurs when an email with a link of confirming the subscription is sent to the user who signs up for an email marketing list. The user will be officially added to the email marketing list only after the confirmation click is completed.


Unsubscribe/Opt-Out:

Opt-Out/Unsubscribe is a request for removing from an email list for a group of messages. According to the CAN-SPAM act, every deployed email marketing campaign should include an opt-out link. The opt-out request should be addressed 10 days of receipt.


HTML Email/Plain Text Email:

HTML Email/plain Text Email consists of only text and do not include any images, hyperlinks or stylized fonts.MIME bundles an HTML version of the deployed model and plain text version together. For ensuring the email deployment is legitimate, spam filters prefer to choose a plain text alternative.


Bounce Back:

An email which couldn’t be delivered is called a Bounce Back. The failure mostly occurs due to delivery failure related to server or due to any spam issues. It is a metric which is described as the percentage of subscribers who don’t receive your message. There are hard bounce and soft bounce.


A/B Testing:

Email A/B Testing is used by marketers who are looking forward to the most effective version of the email. It is a strategy used for the testing a single element of email in 2 different version just to find out which version best fits.


Course Duration 5 Weeks
Faculty/Trainers 6+ Years of Experience in the field
Training Level Beginner to Advanced
Number of Lectures 60 lectures
Training Materials Will be provided
Certificate Yes
Mode of Training Corporate and Online
Placement Assistance Yes
Oppurtunity Level Entry level to Advanced