Search Engine Marketing


Search Engine Marketing is used to increase the visibility of a website in a search engine using a digital marketing strategy. Search Engine Marketing is referred to as pay per click(PPC) or paid search. For increasing a company’s reach, Search Engine Marketing is a crucial strategy. It’s the process of attracting traffic from search engine through paid or organically. Search Engine Optimization(SEO) and Paid Search Advertising(PSA) are the two main pillars of SEM(Search Engine Marketing).Higher rankings and ad positions mean high traffic that had many added advantages.

Today world completely relies on the Internet for everything hence search engines are trying to give the best search results for the visitors. Complex algorithms are developed by taking a number of variables into account. Search Engine Marketing will help to optimize your website for appearing in top search results. There are numerous techniques for improving your search engine presence which helps to achieve a higher position for your ads.

IT Ridge Technologies will provide Search Engine Marketing course, which teaches the students about web structures that had a direct impact on search engine ranking. We at IT Ridge Technologies offers hands-on experience to gain industrial knowledge of Search Engine Marketing(SEM). Our course helps to generate organic traffic for a website using SEO techniques and tools.We at IT Ridge Technologies, provide you with research based internship after the completion of the course. Hands-on assignments and projects with 24*7 training support will make you pro in the field of Search Engine Marketing(SEM).

By the completion of the course, you will have the ability to:
1.Bussiness case development for a search engine optimization stratergy.
2.Maximizing return


Search Engine Marketing course covers topics


Pay Per Click(PPC):

IT Ridge Technologies delivers application services designed to meet your specific business objectives. Our application services help control costs, extend internal capabilities, and ensure your applications scale with your business.


Cost Per Click(CPC):

The actual price you pay for each click in a campaign of pay per click.


Mobile Search Advertisement:

An advertisement that appears on apps and webpages which are viewed on mobile devices like tablets or cellphone.


Google Ads:

Advertisement service by Google for business who want to display their advertisement on Google.


Keyword Research For SERP Ads:

Finding the search query strings that are used for information on a topic and how often the keywords are used by search engines.


PLAS For eCommerce:

IT Ridge Technologies delivers application services designed to meet your specific business objectives. Our application services help control costs, extend internal capabilities, and ensure your applications scale with your business.A way to reach specific, targeted and ready-to-purchase consumers by eCommerce marketers.


Enhanced Campaigns:

A process of bid adjustment in which you can manage bids for your ads across locations, devices, time of the day etc.


Course Duration 5 Weeks
Faculty/Trainers 6+ Years of Experience in the field
Training Level Beginner to Advanced
Number of Lectures 60 lectures
Training Materials Will be provided
Certificate Yes
Mode of Training Corporate and Online
Placement Assistance Yes
Oppurtunity Level Entry level to Advanced